The Importance of Colour Grading

Color grading plays a critical role in the post-production process. It’s the step that refines the visual tone of a video, ensuring consistency, enhancing detail, and aligning the final look with the intended mood or brand identity.

In our recent shoot with ARK Hair Salon, the difference between the raw and color-graded footage is clear. While the original material captured strong visuals, color grading allowed us to fine-tune the atmosphere—adjusting contrast, correcting skin tones, and enhancing lighting to better reflect the salon’s clean, contemporary aesthetic.

The result is a more cohesive and polished video that feels intentional and aligned with ARK’s brand. Color grading isn’t just about aesthetics; it’s about control—ensuring that each frame communicates the right message.

At NOM, we approach every project with this level of detail, using color as a tool to elevate the final product and deliver work that’s both technically sound and visually effective.

Showcasing colour grading for a recent shoot for ARK hair salon.